Hi, I’m Cameron.
Finance is a people business. That's something that gets lost when you're just a number in a queue at a big institution.
I started my career inside the banking and lending industry, working across credit analysis, sales, and client-facing roles for over a decade. I saw first-hand how the system works from the inside, and more importantly, where it consistently falls short for the people it's supposed to serve. Good clients getting generic solutions. Complex situations handled by someone who'd move on to the next file before the ink was dry. That experience shaped everything about how I approach broking today.
I founded Better Lending Co to offer something different: direct access to someone who understands the full picture of lending, takes the time to understand your goals, and structures a solution with genuine intent behind it. A considered and personalised approach from someone who's been on both sides of the table.
With over 13 years of industry experience and access to a panel of more than 40 lenders, I work with clients across Australia on consumer and asset finance, personal loans, business equipment and vehicle lending, and business loans.
Whether you're buying your first car, financing equipment for a growing business, or just want someone to cut through the noise and give you a straight answer, I'm here for that conversation.
I’ve spent the past decade in advertising and marketing, working across both B2B and consumer campaigns. A big part of that was partnering with small and medium-sized businesses, the backbone of Australia and gaining a deep understanding of what really drives them.
One thing was consistent, cash flow is always front of mind. It’s the number one thing keeping business owners up at night, and often the biggest barrier to growth.
That perspective has shaped how we approach finance at Better Lending Co.
Alongside this, my experience in consumer marketing has taught me how important simplicity and clarity are. Financial products are often overcomplicated, full of jargon, and difficult to navigate, which creates friction and uncertainty for everyday Australians.
Our approach is to strip that back. We focus on making finance simple, transparent and easy to understand, so clients can make confident decisions without feeling overwhelmed.